Pinterest is the most talked about social media networking site these days. Pinterest is the fastest standalone website that has 10 million unique visitors every month, which helped the website receive 16.23 million visitors in February alone. Pinterest has brought more profits to the businesses around the globe than any other social media. On an average, shoppers spend nearly $170 per session through Pinterest. This was estimated as $95 per session for Facebook and $70 per session for Twitter.
Pinterest helps you to sort of bookmark the websites in a visual form. It lets you post images and videos of your interest that can be shared with your friends, you can save these images and the websites links behind the images on the virtual pin boards. Pin boards fall under the predefined categories of Pinterest. You create your own account and can have your own pin boards and go on bookmarking (pinning) images of your interest and share them under your own pin board. Re-pin images that you like under different pin boards of your interest, like the pins or maybe comment about it.
For most of the businesses it is very easy to generate followers on the basis of pictorial representation on Pinterest, because we all like to go through pictures. This site can drive high volume of traffic to your site. Pinterest is a big player in the social media territory in the current scenario. It has a great potential of promoting products and services. Get started with Pinterest by keeping in mind following effective tips:
- Start Using Pinterest Smartly: You must set a proper log on your website, and allow it to pin things that have pictorial reference. Place ‘follow’ button specially displayed on your websites, this ensures high volume of traffic towards you Pinterest blog. From here you will be able to analyze your potential customer. You will be monitoring on what they are re-pinning, following, liking, and accordingly set various boards as per the interests of the viewers.
- What to Pin- Now once you know what viewers are following for, you try to pin quite often on that particular board. Please see that you can pin videos as well. Pin often and pin variety on boards created. Make sure you do not pin just everything on the Pinterest. Always pin some thing that generates interest in your followers and keep that interest alive throughout, do not try to simply market your product. Customers want to see people, interactions, and interesting images but not marketing.
- Type of Images- Use vertical images which are taller but not wide. Users find them more attractive and easy to scroll downwards. You can also use dark borders and text in the images. Go for pin mash-ups, you can use several images and arrange them vertically showing each one in a different block. This way you can inculcate how-to steps, show favorite items collectively. Try to keep it simple and uncluttered.
- Strategies: Use Pinterest more strategically, be social and interactive to the followers, keep the following alive by pinning interesting stuff. Make your customers feel special by having a Pinterest contest something like pin it to win it, come up with some games and rewards. Another interesting thing is the Secret Board, a customized board for special and loyal customers. You can invite special customers to view this membership type board.
- Statistics: It is very important to know your score, where exactly you are standing and where you are going. There are various tools for Pinterest which can be very useful to know the status of re-pins, following and interactions on your profile. Some of them are paid tools while some are free. Tools like PinPuff, ShareasImage and ReachLi can be very helpful for your Pinterest account. Through these tools you get to get to find most popular pins, popular trending pins and most followed boards and much more.
Pins are being surfaced on search results on Google and Bing off late. Make sure you utilize one more aspect of Pinterest which is sharing 500 characters with a pin. Here you can incorporate relevant keywords and hashtags for a more optimized search. This helps you gain natural ranking with the help of prominent words for your business.
Considering these many outputs Pinterst is a powerful social media to drive customers through brand awareness and brings traffic back to your site. This definite broaden the aspects of online marketing.
Author Bio: Ella rich is an advertizing expert with specific knowledge in business development, internet marketing and market optimization. It is important to get business the right exposure and that is why Ella has been exploring a lot about potentials of Business Directories Australia like My Business Central. She believes that business directories have great possibilities for businesses to grow.