The success and failure of websites is usually determined by the amount of traffic they receive. Websites are meant to reach the maximum number of people possible, and there is no point in creating websites if adequate measures are not taken to ensure that optimum amount of traffic reaches the website.
There are a variety of ways to improve visitor traffic to your website, ranging from search engine optimization to a number of ways of promotion and marketing. Judicious and relevant use of some or all of these techniques can ensure a healthy stream of traffic for your website. These tips can get you going in the right direction –
Search Engine Optimization – Search engines are the best way to generate unique, organic and quality traffic. The best thing about visitors coming to your website from search engines is that they have no prior idea or preconceived notion about your site, and can look at it from a more objective point of you, and form opinions based only on their experience during the time spent on your site.
Investing in professional SEO is a great option. Use both on-page optimization with quality content, and off-page measures such as link-building to improve search engine rankings, and you will start generating a lot more of organic traffic.
Take advantage of free submission – There are a lot of ways to promote your website for free. Although these might not be as effective as the above methods, they will produce results in the long run, and bring traffic to your site. Use social bookmarking services such as Digg to bookmark your site, submit your site to directories, write good quality content with back-links and submit to article directories, and use free classified advertisements to promote your site. Once you build a network of free promotions, it does not take much time for results to show.
Useful and engaging content – One of the most critical success drivers to obtain higher number of visitors is quality content put up in your website and blog posts. An added factor is putting up appropriate amount of visual elements that makes the content highly engaging and share-able. Some examples would be infographics, videos, widgets, research reports and e-books.
Social Media – In recent times, a great way to generate a lot of traffic is the smart use of social media tools. Building a presence in popular social networks like Twitter and Facebook and using that presence to market your website yields productive results. You can also implement social media tools into your website and make it a two-way process. What’s more, it’s free to use.
Linking – Another great way to generate traffic is through two way link exchange. All you have to do is find other similar websites in your niche, and build a two-way networking mechanism. This approach is great for generating quality inbound links to increase all three types of traffic – direct, indirect and organic. Not only is this good for effective SEO, it also generates a lot of regular traffic targeted to your particular niche.