Unquestionably, customer is king in the world of online shopping. This is why, the web professionals keep on enhancing the experiences of the online users through incorporating innovative approach & trends for ecommerce design & development. There would be hardly any store or Megastore that doesn’t wish to have the flourished online presence. The ongoing as well as forthcoming years will prove the real power of e-commerce in the web arena. There are many e-commerce platforms available in the web industry, but the need for Magento customization is one of the highest demands among the store merchants.
A few web trends of 2012 have maintained strong hold in the year 2013 too, for imprinting more robust existence. You could even guess them! Well Responsive Web Design approach, fixed position navigation, dynamic typography etc. will remain high throughout the year. Now, let’s progress towards the e-commerce web design trends 2013 for designing all-the-rage e-commerce stores.
There are ample of things that web professionals have to keep in considerations in this year for designing outstanding and avant-garde e-commerce stores. The blog is posted to demonstrate the emerging trends of the year, 2013:
8 e-commerce Design Trends
Minimalistic Design: The year 2013 is more focused on sophisticated designs with rendering simple yet unique appearance. There is no more fashion of getting the things elaborated in the site. Earlier the trend was embedding the profusion of images, graphics and text on the site. So probably say goodbye to the extra and over stuffing of things. Simply remain minimal yet classy!
Moreover, the stress is emphasized on store’s products and services with giving freshness to their appearance. The contemporary style should reflect form flat stronger texts, flat illustrations, crisper edges and also giving more preference to white space on the web pages. However, the site should not look dull with misapprehending the meaning of simplicity. Also, the strain is given on usability factor and conversion rates.
Emphasizing on interactive content: As I mentioned earlier and again recalling that, “customer is king in the world of online shopping”. So one should focus on providing better and interactive content, through rendering bigger and quality images of the products/ services offered by the business enterprise. Also, demonstrating the videos for the respective products can be a quick reference for visitors to actually see and feel the product’s working and nature.
Improved online security: Customers believe to place orders from the reliable stores and sites. A reliable site is fully capable to turn more and more visitors into loyal customers. Therefore, web designers and developers are guided to stress more on the online security standards. Advanced payment methods are being introduced to the shopping stores to offer safer payment experience for the end-users. The e-commerce will emphasize on one-page payment procedure. Also, providing discounts through providing coupons will also be a great way to tempt the targeted online audiences.
Mobile shopping: We live in a Smartphone age, where the handheld devices are capable alone to provide maximum ease and swiftness in our essential activities. As the name reveals, smartphone is a Smart + Phone, letting the users enjoy enhanced shopping experience through their portable digital media sets. The tremendous rise in the demand for mobile phones, is inclining towards the need for advanced mobile services. It’s time to serve the consumers as per their expectation, i.e. literally on their finger tips, even when they are on move. For web designers, it is time to get more active to meet the demands of the mobile audiences with rendering professional-grade mobile-friendly web applications.
Digital QR Codes: Having digital QR code onto the e-commerce stores will stick throughout the year. Using Quick Response (QR) Codes, the consumers will be able to grab the required data with swift transmission. 2013 will be the year, where many eStores will incorporate the emerging e-commerce trends including digital QR Codes.
Good-quality content will still rock: The e-commerce stores with the fresh & crisp content will still gain more weightage before the readers as well as search engines. Technology keeps on evolving and upgrading but meaningful content has its own significance. Good shopping stores will still emphasize on providing high-quality and SEO friendly content, besides stressing upon graphical usage.
Quicker loading: We are living in an epoch, where there is hardly any room for patience in the web users and audiences. The internet users’ are demanding for faster browsing experience. Especially the number of mobile users is augmenting every day. What today’s online users expect is the loading of web pages in a jiffy, without making any delay. Here, the web developers and designer have to focus on introducing more efficient coding process and procedure for giving enhanced browsing experience to the mobile users.
Social media integration: life is unexpected to think about social networking platforms, where Facebook is the social networking junction, where you can find old and young together. E-commerce websites can make a good advantage of this popularity by providing its customers to share their favorite products on social media hubs through the means of wish lists. This increases the chances of making the products/ services popular with increased likings and sharing for improved website ranking and traffic.
These are some of the top emerging trends discovered in the first quarter of the year. As the time progresses, more positive changes will be welcomed in the web industry.